Lead segmentation is imperative for marketing teams to increase the number of personalized buyer’s journeys. Gone are the days of putting out ads in the paper or commercials on TV and hoping for the best. Today, leads and opportunities want to connect to the product...
Your company’s sales pipeline plays a critical role in whether your business succeeds. That might sound dramatic, but it’s true. Your sales pipeline impacts everything you do in sales, including, of course, how many deals you close. Whether or not you’ve explicitly...
Nurturing business-to-business sales leads can increase sales by 50%, according to Forrester. In fact, business-to-business lead management is vital because few of your leads will be ready to buy from you immediately. So how do you nurture your leads and get them...
What is the General Data Protection Regulation (GDPR)? The GDPR is a regulation from the Council of the European Union. It was created in April, 2016 and will become enforceable on May 25th, 2018, replacing the Data Protection Act of 1998. The intent is to give...
Did you know that despite market success, CRM initiatives suffer from failure rates of nearly 63 percent? There are many reasons why initiatives fail when it comes to employees and CRM adoption. For starters, perhaps the system you implemented lacks ideal features for...
If you want to succeed with online marketing, you must have effective email marketing strategies in place. With billions of marketing emails sent out each day, you need a competitive marketing email strategy to catch your subscribers’ attention. So, we’ll be offering...
Managing marketing is a monumental task. You need to connect with large groups of people across multiple platforms. You need to figure out who’s likely to be interested in what you’re advertising and reach out to them through social media, emails, banner ads, blog...
If you’re a LeadMaster customer, you’ve likely enjoyed the benefits of past innovations we’ve worked into our CRM before. The Lead-Xpress Portal, for example, presents companies with an inexpensive way to give reps access to leads and customer records – no need for an...
Designing a sales process before you reach out to your prospects will help you win more sales with less effort. The best sales process will make it easier for leads to make their final buying decision. Plus, the process will suit most of your customers and be scalable...
There are currently 4 generations of sales targets in the workforce, with multiple viewpoints and priorities. In addition to DiSC, Myers-Briggs, and What Color is Your Parachute?, you can use generational differences to your advantage when selling to each. ...
