by Andy Brownell | Apr 13, 2018 | Marketing Automation
Managing marketing is a monumental task. You need to connect with large groups of people across multiple platforms. You need to figure out who’s likely to be interested in what you’re advertising and reach out to them through social media, emails, banner ads, blog...
by Andy Brownell | Apr 3, 2018 | CRM, Email Marketing, Marketing Automation
If you’re a LeadMaster customer, you’ve likely enjoyed the benefits of past innovations we’ve worked into our CRM before. The Lead-Xpress Portal, for example, presents companies with an inexpensive way to give reps access to leads and customer records – no need for an...
by Andy Brownell | Mar 8, 2018 | CRM
Designing a sales process before you reach out to your prospects will help you win more sales with less effort. The best sales process will make it easier for leads to make their final buying decision. Plus, the process will suit most of your customers and be scalable...
by Andy Brownell | Mar 5, 2018 | Salesforce Automation
There are currently 4 generations of sales targets in the workforce, with multiple viewpoints and priorities. In addition to DiSC, Myers-Briggs, and What Color is Your Parachute?, you can use generational differences to your advantage when selling to each. ...
by Andy Brownell | Jan 13, 2018 | Lead Nurturing
Companies that excel at lead nurturing generate 50% more sales-ready leads at a 33% lower cost. The best way to look at lead nurturing is as building trust with potential customers as they go from inbound lead to paying customers. The way to build trust will look very...
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