Legal Directory Improves Lead Conversions 300%
with LeadMaster Voice-Leads
Providing marketing and lead generation for attorneys, lawyers and firms who deal with a specific area of law, a prominent online legal directory makes it easy for people seeking representation to search and contact qualified professionals who can help them. In order to provide the best possible value to its legal advertisers, the directory sought a lead response management system to help its advertisers convert as high a percentage of leads as possible.
“Legal lead generation is expensive, running anywhere from $30-$50 per lead. In order to justify charging a premium for the leads our directory generates, we wanted to offer an additional service that immediately connects attorneys with the incoming lead by phone,” said the legal directory owner. “No other competitor was doing that and we thought it would be a competitive advantage.”
The legal directory consists of nearly 300 advertisers and as a result, the company’s lead response management needs were complex. The company required the creation of a complicated phone tree that could route leads telephonically first by geography and then prioritize among the attorneys within that specific area. They approached several lead response management companies that balked at developing such a complex phone tree, the company turned to Voice-Leads.
“I didn’t think speed would be such a big deal, but immediately upon implementing the Voice-Leads system, our advertisers saw a massive improvement in their conversion rates. There was a conversion explosion within the first two weeks and lead conversion has increased by 300%.”
“In addition to seeing that the system works online, we follow up with the attorneys after we’ve sent a lead. The response we’re getting is that our advertisers are at least tripling their conversion rates. Voice-Leads is having a big effect on their business,” said the directory owner. “I didn’t believe it before, but you’re much more likely to get a lead on the phone if they’re contacted immediately after submitting their information online. It’s beyond obvious that Voice-Leads works.”
In addition to Voice-Leads, the directory is using Voice-Leads Valet, which provides follow up opportunities to connect with the lead by phone if either the attorney or the lead was unavailable the first time.
“Our business requires a frequent number of changes to the phone tree and its prioritizations. Voice-Leads goes out of its way to stay on top of our changes,” said the directory owner. “Let’s face it – leads are very expensive if there is no conversion. Conversion is the key to killing competitors. Using Voice-Leads means less waste and skyrocketing lead conversion rates.”
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