Lead Management
A Lead Management Leader
Streamlining Lead Management, Lead Tracking and Lead Nurturing so you can easily manage more leads.
It's easy to see how leads can get lost on the long trek between lead generation and closing. Things get complicated when hundreds of leads - some hot, some cold, some lukewarm - require lead tracking all at the same time. This is when disconnects can occur in the lead management pipeline causing lost sales opportunities. You're not alone, Yankee Group estimates 40% to 80% of sales leads are lost, not followed up or otherwise mismanaged somewhere in the sales and marketing workflow.
 SPB Global |
Erik Organik |
Get Rosy |
Nebraska Christian College |
VIP Leads |
LeadMaster Lead Management Software provides the kind of lead tracking oversight that keeps prospects in view as they proceed through the lead management / sales cycle. With LeadMaster you can easily manage hundreds, even thousands of leads.
LeadMaster's CRM system gives companies access to their own online database where their leads from many different sources (email, landing pages, webinars, inside sales, telemarketing, web forms, trade shows, direct mail etc.) can easily be entered (usually automatically) and consolidated into one easily accessible online system. Because LeadMaster is a cloud computing solution, those leads can be accessed from any authorized representative, even channel partners if they're authorized, from any web enabled device 24/7 (iPhone, Blackberry, Laptop, Desktop etc).
Lead Management - 7 Stages
The 7 stages in the lead management cycle can be broken down like this:
- Advertising / promotion / telemarketing reach the target market.
- Some people respond and become leads. (Lead Capture and Lead Integration)
- Leads are graded by the company for their potential. (Lead Scoring)
- Strong leads are flagged and given to sales agents. (Lead Distribution)
- Agents make contact with leads.
- Updating each lead in a lead management system as interactions take place. (Lead Tracking)
- Regular contact with leads continues until a sale results or the lead goes cold. (Lead Nurturing)
You would think that generating new leads is the hardest part of a seller's job. All that research, networking, cold calling and rejection. But once you've got a juicy batch of prospects in hand, making the sale should be the easy part, right? Unfortunately, that isn't the case. Leads get lost in the sales & marketing gap. Plugging that gap is what LeadMaster's lead tracking and lead management tools are all about. Many reps will work only on the near term opportunities, ignoring longer term leads. LeadMaster's lead analytics and lead aging reports provide insight to help focus sales attention.
Click here to send us an email and we'll send you a user ID & password to our system so you can see for yourself just how easy it is to manage your leads with LeadMaster. Free 30-day trial - no strings attached.
Give us a call at 800-699-4164 and we'll connect you with one of our CRM experts. We've helped hundreds of companies just like yours. Don't waste another day, give us a call - you'll be glad you did.