A Critical Component of any Sales Lead Management System
A good lead distribution method is one that automates and streamlines the routing of leads to agents. This reduces the time it takes for a sales rep to contact the prospect and cuts the number of lost leads and blown sales.
The LeadMaster lead management system also includes multi-tier lead distribution so leads can be passed from marketing to the call center to field sales to partners and to partner reps with visibility all the way up and down the line. Partner managers can assign leads to partner and partner reps. Field sales manager can assign leads to account managers and partner managers. Each group only sees what they've been assigned.
Assigning leads is easy. Search for the records you'd like to assign - by zip, territory, campaign, product etc and then click the assign button when you get the search results.
With LeadMaster's lead distribution software, sales reps can indicate the kind of leads they prefer to work on. For example, they can create rules based on their interest in a given product or their geographic proximity to the lead. Keeping agents engaged is a major key to productivity.
Meanwhile, management can use the lead tracking software to track their reps' performance, implement changes or make forecasts based on results. The versatility and usability of the software is directly related to improved sales lead retention and more closings.
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