What is it and why is it important?
Just like your accounts receivable system provides you with an aging report, your Sales Lead Management system should do the same thing.
Think back to the days before you were able to push a button to figure out who hadn't paid their bill. You could've spent hours pouring over your financial records just so you could understand who was late making a payment. If you don't have sales lead aging you are back in the dark ages. Get LeadMaster and move into the 21st century.
Sales lead aging is a critical success factor and best practice in lead management. When you assign leads you need to know whether or not that lead was followed up. If you aren't using a sales lead management system then you're in the unlucky group where more than 50% of sales leads aren't followed up.
Why aren't sales leads followed up and what can you do about it?
Sales leads aren't followed up because sales reps are paid on commission and unless that lead is ready to buy, right now, they aren't going to get any attention from the rep. Fortune 500 companies spend $ billions, yes billions, on marketing only to have those leads be ignored by reps because the customer isn't ready to buy now.
What can you do about it? Get LeadMaster.
LeadMaster will help you monitor the progress of that lead as it passes from marketing to the sales organization. That's the essence of lead aging. The LeadMaster system shows you when the lead was contacted and what transpired. LeadMaster makes it easy for the sales rep to update the lead because disposition can be as simple as a click of the mouse or if they want the rep can add notes of the conversation with the customer.
But wait there's more!
Not only do you know who is following up and who isn't but you also get an idea of the ROI on your marketing campaigns. When you are able to follow a sales lead from beginning to end you know how much each of your marketing programs sold. When you know that you know where to focus your marketing activities.
LeadMaster has built-in reporting so that you'll see your ROI in charts that allow you to drill down into the data.
Sales lead aging is more than a report of how old your sales leads are. It is a critical component to making the most of your investment in sales and marketing.
Click here to send us an email and we'll send you a user ID & password to our system so you can see for yourself just how easy it is to manage your leads with LeadMaster. Free 30-day trial - no strings attached.
Give us a call at 800-699-4164 and we'll connect you with one of our CRM experts. We've helped hundreds of companies just like yours. Don't waste another day, give us a call - you'll be glad you did.