Market Segmentation and Market Analysis to find your best prospects.
Where does your company fit best?
Why segment the market? Because it's too expensive to go after people who would never have any interest in your product or service. The idea is to focus on those prospects who are most likely to purchase what you're selling.
So how do you segment the market?
Here are a few ways:
- By business process - strategic, operational or functional
- By industry
- By company size
- By geography
- By title
- By needs - reduce expenses, improve productivity, increase sales
- By customization required
- By future potential
- By sales channel
- By volume requirements
The idea is to narrow the target market so you are communicating with your best prospects. If you have a long sales cycle you'll want to be sure you've correctly identified the target market because you could be working with these prospects for a long time.
How do you know which segment is best?
For an existing product the best way of determining your best target market is from past experience. That's where the LeadMaster Lead Management CRM system comes in. It has a feature called custom forms. It allows you to capture virtually any type of data into your CRM system. By data mining that information you'll be able to tell who your best customers are and you'll be able to segment future prospects.
Many companies like to use custom forms for customer surveys generated by their teleservices company. The LeadMaster CRM system also provides for integration with landing pages so online survey responses can be entered into the CRM system automatically.
Segmenting your target market is a best practice and the LeadMaster CRM system is a valuable tool with an extensive search engine that allows data mining on all the data, including custom forms. LeadMaster has extensive experience mining data and segmenting markets, just one of the many call center solutions offered by LeadMaster.
Call 800-699-4164 to find out how
LeadMaster can help you
For more than a decade LeadMaster has worked with some of the largest technology companies - HP, Oracle and Microsoft. LeadMaster continues to do business with these industry titans because we deliver and our customers are happy with our performance. In fact, we recently won an award for the best lead gen program.
We can implement a solution that is tailored for your industry, company and situation. We'd be happy to talk with you about a solution for your individual needs.
Call for a free quote 800-699-4164
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