So what happened to all those leads?
For most companies it used to be that marketing would generate the sales leads. Sales would get the leads and cherry pick a few that looked good and forget about the rest. Sound familiar? It should, less than 50% of all leads are ever followed up. In some cases, like tradeshows, less than 15% of leads are followed up.
Companies spend a fortune on lead generation and marketing only to have the leads left untouched.
Why would sales forget about leads? Because the leads weren't ready to buy and sales needs to sell today to make their monthly and quarterly numbers. If a lead isn't ready to place an order, most sales people don't want to even think about it. That's why less than 50% of all leads are followed up on.
Does that mean that those leads won't buy sometime in the future? Of course not. In fact most of those will convert into customers sometime in the future. Unfortunately you can't close those leads if they ended up in the trash bin. So what's the answer. You could turn the leads over to the inside sales organization. Or you could send the left-overs to the channel. But you still wouldn't know what happened to those leads.
The answer is the LeadMaster lead driver program. We've run hundreds upon hundreds of campaigns and this is our answer to that question. Our lead drivers work with your field sales, inside sales and partner sales organizations to update the status and disposition of every lead and help move it through the sales cycle until it is either closed or dead.
The LeadMaster lead drivers have decades of sales experience. They know what it's like to sell. The constant pressure from management and from customers. They are sensitive to the time constraints on the sales reps. Our lead drivers are there to help. They can not only update the disposition of a lead they can also help move it through the sales cycle.
Sales and marketing management will know exactly what happened to all those leads when they use LeadMaster lead drivers. Lead driving is just one of the many call center solutions offered by LeadMaster.
Call 800-699-4164 to find out how
LeadMaster can help you
For more than a decade LeadMaster has worked with some of the largest technology companies - HP, Oracle and Microsoft. LeadMaster continues to do business with these industry titans because we deliver and our customers are happy with our performance. In fact, we recently won an award for the best lead gen program.
We can implement a solution that is tailored for your industry, company and situation. We'd be happy to talk with you about a solution for your individual needs.
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