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Synchronizing Sales Data - Sales Force Automation
Disorganized Sales Information?
Many companies who haven't adopted Sales Force Automation have no idea where their customer data resides. Some of it is in spreadsheets, emails, hard copy, file folders, account reviews, filing cabinets and who knows where else. The problem is that when the sales rep walks out the door for the last time so does a great deal of information about the sales territory. No doubt when that sales rep lands at this new job with a competitor the first thing he'll do is call on his old customers.
This is where having a centralized repository that is easy to use and adds value to the sales rep by improving his productivity will make sure that data stays with the company long after the sales rep has moved on.
Many companies adopt a difficult to use system like Sales Force - for example it takes 12 clicks for a sales rep to log that they left a voice mail for a customer. Difficult to use systems don't add value for a sales rep and so adoption will be resisted. If adoption is mandated then frequently false data is entered into the system.
The LeadMaster system is as easy to use as email. Two clicks and you are on the sales update page. Everything a sales rep needs to do is right there on that page. It makes the sales organization want to consolidate their data in the system because it adds value.
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