Sales CRM Solutions
The first step in any marketing campaign - know your target market
Even with marketing automation it pays to focus on those prospects who are most likely to purchase your product or service. The easiest way target your market is through market segmentation. There are a variety of ways to segment the market:
- Sales channel
- Company size
LeadMaster's massive search engine works wonders with market segmentation. You can search 'seven ways from Sunday' with the LeadMaster Sales CRM software. LeadMaster includes custom forms for collecting data for any industry - which you can then search on. Not only will you be able to target your market but you'll also be able to target the message to exactly what your prospects are looking for by mining your existing customer data.
The easiest way to know which of these market segments are most likely to purchase an existing product is from past experience. The LeadMaster system makes it easy with an extensive search function you'll be able to pinpoint your existing customers segments. By data mining your existing customer information you'll be able to identify your best customers and you'll be able to apply the segment from current customers to future prospects.
Segmenting your target market is a best practice. Combining market segmentation and marketing automation in the LeadMaster system will result in happy customers and a full pipeline.
Click here to send us an email and we'll send you a user ID & password to our system so you can see for yourself just how easy it is to manage your leads with LeadMaster. Free 30-day trial - no strings attached.
Give us a call at 800-699-4164 and we'll connect you with one of our CRM experts. We've helped hundreds of companies just like yours. Don't waste another day, give us a call - you'll be glad you did.